Communiqué Advertising Rates 2010–2011
Communiqué, the official newspaper of NASP, is the premiere
source of news and information relevant to daily practice, trends, and innovations
in the field. Published eight times per year, CQ is mailed to
over 25,000 school psychologists. "Pass-along" readership
includes principals, teachers, counselors, and social workers. Each
issue includes association news; legislative and practice developments; exemplary
programs; reviews of books, tests, and software; and job opportunities.
Display and line ad options make CQ the ideal venue for advertising
professional publications, resources and services; software; testing materials;
conferences; and training opportunities.
Trim Size: 10 3/4" x 14 1/2"
Bleed: Full-Bleed
Line Screen: 100 Line
Binding: Saddle-Stitched
Display Ad Rates
Unit |
1x |
4x |
8x |
Color |
Dimensions
(w x h) |
Back Cover
(4 color only) |
$2,750 |
$2,613 |
$2,475 |
$1,000 |
11 1/4" x 15" Bleed |
Inside Back Cover (4 color only) |
$2,475 |
$2,352 |
$2,228 |
$1,000 |
11 1/4" x 15"
Bleed
9 3/4" x 13 1/2" Nonbleed |
Full
Page |
$2,200 |
$2,090 |
$1,980 |
$1,000 |
11 1/4" x 15" Bleed
9 3/4" x 13 1/2" Nonbleed |
1/2
Vertical |
$1,375 |
$1,307 |
$1,238 |
$500 |
4 9/16" x 13 1/4" |
1/2 Horizontal |
$1,375 |
$1,307 |
$1,238 |
$500 |
9 5/8" x 6 1/2" |
1/4
Vertical |
$1,100 |
$1,045 |
$990 |
N/A |
4 9/16" x 6 1/2" |
1/8 Horizontal |
$825 |
$784 |
$743 |
N/A |
4 9/16" x 3 1/8" |
How to Reserve Space: Please submit your insertion order
online at
www.nasponline.org/publications/
cqdisplayads.aspx.
Line Ad Rates
Type |
Rate/
Month |
Minimum |
Online Order Form |
Employment |
$1.25/
Word/Month |
50
words |
|
Classified |
$2.00/
Word/Month |
50
words |
|
CQ Print Deadlines
September 2010-June 2011
Issue |
Insertion Order
Due |
Classified Copy Due |
Art Due |
Mail Date |
| Sept. '10 |
July 19 |
July 19 |
July 27 |
Aug. 25 |
| Oct. '10 |
Aug. 16 |
Aug. 16 |
Aug. 23 |
Sept. 23 |
| Nov. '10 |
Sept. 20 |
Sept. 20 |
Sept. 27 |
Oct. 27 |
| Dec. '10 |
Oct. 18 |
Oct. 18 |
Oct. 25 |
Nov. 24 |
| Jan./Feb. '11 |
Nov. 29 |
Nov. 29 |
Dec. 6 |
Jan. 20 |
| Mar./Apr. '11 |
Feb. 7 |
Feb. 7 |
Feb. 14 |
Apr. 6 |
| May '11 |
Mar. 21 |
Mar. 21 |
Mar. 28 |
Apr. 27 |
| June '11 |
Apr. 18 |
Apr. 18 |
Apr. 25 |
May 25 |
Materials Specifications
Safety Margins: Only full-page ads may bleed. The
bleed dimensions include a 1/4" bleed on all sides.The live area for copy is
9 3/4" x 13 1/2" and the trim is 10 3/4" x 14 1/2".
Press Gain: Our presses have a dot gain of 30–35%,
which should be taken into consideration when preparing both B/W and 4-color
materials.
Color:
Color ads must be 4-color process only. No PMS colors can be used. The maximum color
density in a shadow area is 240%.
Color |
Highlight |
Midtone |
Shadow |
| Cyan |
0-5% |
35-55% |
70-75% |
| Magenta, Yellow |
0-2% |
35-55% |
50-60% |
| Black |
0% |
0-20% |
40-45% |
Type:
We recommend using at least 10-pt. sans-serif type (bold or medium weight) when reversing type out of 1-color, and at least 14-pt. when reversing out of 4-color. We recommend color type being no more than two colors and at least 14-pt. sans-serif type (bold or medium-weight).
Resolution: 200 dpi for halftones, 300 dpi for 4-color, and 600–1,200 dpi for line art.
Accepted Art:
Press Optimized PDF: Full page bleed ads should be built to the trim size and must include 1/4" on all four sides. All art must contain crop marks, be high resolution, CMYK, and all fonts and art must be embedded. PDFs made from Quark 6 files must have the OPI setting deselected. If using Photoshop, flatten all layers prior to creating the final PDF. Communiqué is not responsible for ads created in nongraphics programs such as Microsoft Word or PowerPoint. For further details, please refer to the prepress specifications and instructions on how to create a PDF on our website at www.nasponline.org/publications/ratecard.aspx#cqart
Illustrator EPS:
CS1 or better with type converted to outlines and high resolution files linked. (Illustrator Legacy files are
not accepted.)
Naming Art
Color Ads:
Advertiser Name_NASP_MM(issue
month)01YY(year)_00_00_C.pdf
Black and White Ads:
Advertiser Name_NASP_MM(issue
month)01YY(year)_00_00_B.pdf
How to Submit Art:
- Upload artwork at ftp.naspprod.org (username: naspprodads, password: naspads0607).
- Place artwork in the “COMMUNIQUE” folder and then in the folder for the appropriate issue month.
- Submit a full-size, color-accurate proof (laser stat for B/W ads) to NASP by the art due date.
- E-mailed files are not accepted.
CQ Specific Policies
- Advertisers will be billed for any modifications or file manipulation
required to meet print requirements.
- Advertisers will be billed $35.00 if a full-size, color-accurate proof is not submitted with the art, and Communiqué will not be held accountable for the ad.
- Frequency discounts are based on the number of same-sized insertions during the
same publishing year (September–June). Rebates earned by using additional
space within that publishing year will be deducted from the final invoice.
- The cancellation of a space reservation will result in an adjustment
of the rate (short-rate) based on previous insertions during that publishing
year to reflect actual space used. Covers are not eligible for cancellation.